Daniele Fabiano's profile

LatoMare - Packaging design

Daniele Fabiano
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bag in box wine Packaging visual identity naming product design wine label typography Calligraphy


Tenuta Cocci Grifoni – LatoMare
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Ispirati al mondo fashion i bag in box di Tenuta Cocci Grifoni hanno colori freschi e accostamenti inusuali. Lettering scritto a mano e font graziato si incastrano l'uno dentro l'altro confermando una proposta che rompe gli schemi del vino in bag in box. LatoMare è il nome scelto per questa linea, pensata per il mercato estero, comunica un'Italia di festa e colori, vacanza e bellezza, senza correre il rischio di essere noiosa e didascalica.

Inspired by the fashion world, Tenuta Cocci Grifoni's bag-in-boxes have fresh colors and unusual combinations. Hand lettering and serif font fit one inside the other returning a proposal that breaks the mould of bag-in-box wine. LatoMare is the name chosen for this line, designed for the foreign market, communicates an Italy of celebration and colors, vacation and beauty, without running the risk of being boring and didactic.

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Agenzia: AboutYou – Comunichiamo
Concept & Design: Daniele Fabiano
Copywriting: Rossella D'Oria
Lettering: Cristina Nori
Photo: Simone Anzini
Anno: 2023
Cliente: Tenuta Cocci Grifoni


bag in box wine Packaging visual identity naming product design wine label typography Calligraphy
bag in box wine Packaging visual identity naming product design wine label typography Calligraphy
bag in box wine Packaging visual identity naming product design wine label typography Calligraphy
LatoMare - Packaging design
Published:
Daniele Fabiano's profile

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Daniele Fabiano's profile
Ascoli Piceno, Italy

LatoMare - Packaging design

Inspired by the fashion world, Tenuta Cocci Grifoni's bag-in-boxes have fresh colors and unusual combinations. Hand lettering and serif font fit Read More

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